Veterinary Digital Marketing Campaign Delivers Rapid Increase In New Customers
2024
Client
Tooronga Veterinary Practice
The Challenge
Following major investment in the set up of a new Small Animal Hospital and Veterinary Practice in Melbourne, Australia, the directors of Tooronga Veterinary Practice were rereferred to The Word Agency for support with their market strategy and activity. We were recommended due to the impact we have delivered year in year out to UK based practices.
The Solution
The Word Agency digital marketing team carried out market research, competitor analysis and reviewed Tooronga’s brand position. We proposed a new strategy which included redesigning the website experience to better serve online search intent and make it easier for customers to find the information they need and book with the practice. We also developed a digital advertising strategy including paid social media, Google Ads (Pay Per Click) and also the use of Melbourne’s biggest commercial radio station.
Our campaigns included a mixture of brand building, targeted campaigns aimed at specific services and re marketing to ensure those that had shown interest but not taken action straight away, were campaigned with ongoing, but highly relevant advertising. We want to make sure we are top of mind when they are next ready to buy.
The Outcome
The directors of Tooronga continue to report strong growth in new customers and revenue month on month. Our successful campaigns have been scaled up and we are now working on the instruction of new services and customer events to keep driving brand awareness and engagement.
Key Lesson
Deep understanding of your audience, how they talk, what they search for are essential in driving the right audience to your website and converting interest into action.
“We have been delighted with the service provide by The Word Agency.
We were initially dealing with another marketing company, and we were left very frustrated as we seemed to be dealing with a different person every time we contacted them.
Our experience with The Word Agency has been very different. We have dealt with the same people since day dot. Laura, Chris and Tim are very professional and knowledgeable. They have also taken the time to get to know our business.
Laura and Chris helped us organise and advertise an open day for our practice, “Paws in the practice”. The day could not have gone any better! We had over 200 people attend our open day and the doggos loved their puppucinos.
We have been very pleased with The Word Agency’s marketing services, and our business is on the up because of them.”
Dr Andrew Nicholls, Director
