Winning The Season For North Yorkshire’s Home of Mountain Biking.
2024
Client
Dalby Forest Cycle Hub
https://www.youtube.com/watch?v=u1zj9SHCqEc&t=16s
The Challenge
Now in our 4th year of working with Dalby Forest Cycle Hub, the challenge has been to keep cycling at Dalby Forest and hiring bikes top of mind, giving people lots of great reasons to visit, time and time again. Our missions include maintaining hire numbers, supporting bike, parts and accessory sales and getting more and more people including children and adventurous adults to learn to ride bikes and well!
The Solution
Our year round campaign is to capture and promote the feelings and experiences you can enjoy at Dalby Forest. From young children learning to ride, to family adventures and wild times ripping it up with mountain biking mates, we tell vibrant stories or riders out in the woods.
We have also launched and delivered two highly successful events in 2025 with HUBFEST, a weekend festival of cycling in May and a huge Demo Weekend and Flash Sale event mopping up the season in October.
The Outcome
Record breaking attendance on our learn to ride training courses mean more young people are getting out on bikes. Hire numbers have been maintained and even grown in key categories and our events have been not only the best attended yet, but also delivering record sales success.
Key Lesson
Authentic content, capture memorable moments and giving people great reasons to keep coming back are vital to strong performing marketing efforts.
“We have been working with the Word Agency since Jan 2021. From the beginning, they took the time to understand our business, the team know who we are and what we’re about.
The Word Agency are focussed on business priorities and recently helped achieve record sales figures on a key range in a really short space of time.
The Word Agency has helped us take our marketing to a new level, and I cannot recommend them enough to any company that wants to improve its marketing efforts.”
David Beeley, Director, Dalby Forest Cycle Hub CIC
