Founded in 2019, The Word Agency is a full-service marketing agency working with clients across Yorkshire. We are a team of great people with lots of experience and a proven track record of making a real difference to our clients.
Our ambition is to build a team of awesome, inspiring people that bring knowledge, experience and creativity and we are looking for you to come in and make a real difference. We have high expectations of each other, and welcome highly motivated people determined to be the best at what they do!
We’re always keeping an eye out for fresh talent. If you’re passionate about social media, graphic design, digital marketing video/photography, copy writing and any other marketing discipline, we want to hear from you!
Digital Advertising Manager
Are you a digital advertising specialist ready to take the next step? We’re looking for a Digital Advertising Manager to join our team and lead the strategy, execution, and optimisation of our paid media activity across Google, Facebook, Instagram, LinkedIn, and more.
What You’ll Do
As our Digital Advertising Manager, you’ll be responsible for the entire digital advertising lifecycle — from creative concept to campaign reporting.
Key Responsibilities:
- Develop and implement multi-channel advertising strategies aligned with business objectives.
- Build, manage, and optimise campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and emerging platforms – Including conversion tracking, retargeting and shopping feeds.
- Produce creative assets (ad copy, visuals, video snippets) that engage and convert.
- Monitor campaign performance daily and make data-driven optimisations.
- Provide clear reporting and insights to stakeholders, showing ROI and growth opportunities.
- Stay ahead of industry trends, algorithm updates, and new advertising technologies.
About You
You’ll thrive in this role if you are:
- Experienced in hands-on management of campaigns across Google Ads, Facebook/Instagram, and LinkedIn (3+ years).
- Experienced in implementing conversion tracking using Google Tag manager.
- Have experience with popular website platforms such as WordPress and WebFlow.
- Comfortable creating compelling ad content (copywriting + visuals).
- Analytical and data-driven — confident in pulling insights from Google Analytics, Ads Manager, and reporting dashboards.
- Comfortable presenting to clients in both face to face and online environments.
- A strategic thinker who can balance long-term growth planning with day-to-day optimisation.
- Excellent with attention to detail, and able to follow and contribute to structured SOPs.
- Familiar with Google Merchant Centre and Facebook Catalogue and using these to create effective shopping listings and ad campaigns.
- Organised, self-motivated, and able to manage multiple campaigns simultaneously.
About You
- An OTE of £35,000 – £45,000 including a competitive salary that reflects your experience and bonus structure.
- The opportunity to own digital advertising strategy in a growing business.
- A collaborative, supportive team environment.
- Ongoing professional development and training.
- 31 days holiday including your birthday and bank holidays
How to Apply
If you’re passionate about creating advertising campaigns that drive measurable growth, we’d love to hear from you.
Send your CV and a short cover letter to tim@thewordagency.co.uk