Building an Employer Brand with UK Specialist Construction Contractor
2024
Client
Enlight10
The Challenge
Specialist contractor to the UK’s modular construction sector Enlight10, approached The Word Agency for support in building their employer brand. They wanted to make sure potential employees knew the business exists, the work opportunities that are available and what life at Enlight10 was all about. Ultimately, they wanted to drive direct applications for their jobs rather than solely depending on recruitment agencies.
The Solution
Working with the leadership team The Word Agency developed a series of video concepts that would show the business, working environment, tell the stories of real people and career opportunities. We also designed and developed a new website and set up Enlight10s profiles across all social and recruitment platforms.
The Outcome
Enlight10 directors described his experience working with The Word Agency as “Awesome” and the new website is live generating direct job applications. The Enlight10 team have a series of videos they use online, in their marketing, social media channels and on site making a positive first impression on prospective employees.
Key Lesson
Businesses need to market themselves to potential employees in the same way they do prospective customers. The right website that presents the information your audience want to see in an authentic way are key.
“Working with the Word Agency has been an absolute game-changer for our business. From the very beginning, their team has gone above and beyond to understand our vision and goals, and to make our marketing journey as smooth and stress-free as possible. They consistently came up with great ideas and innovative approaches to help us establish our brand and stand out in our industry. What really sets them apart, though, is their exceptional level of customer service. They’re always available to answer any questions, no matter how big or small. Their responsiveness and willingness to help every step of the way has been invaluable. We cannot recommend them enough. If you’re looking for an agency that is attentive, creative, and genuinely invested in your success, this is the one.”
Cayley Rae, Marketing Manager
