PPC
Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time one of their ads is clicked.
Businesses bid for ad placement in a search engine’s sponsored links when someone searches on a keyword related to their business.
Drive targeted traffic to your website quickly, increasing your visibility and conversions. Get measurable results, to track and optimise your campaigns for maximum ROI.
How we do it
Our paid campaigns can rapidly boost your online visibility and drive targeted traffic to your website. Get measurable returns on investment today!
Search Campaigns
Increase your visibility in search engine results pages with targeted text based ads. Target search terms to reach people searching for exactly what you offer.
Display Campaigns
Increase brand awareness on a wide scale with visual images, banners and videos displayed across a range of websites across the web.
Shopping Campaigns
Promote e-commerce products and drive sales with targeted listings across search results showing product images and key details.
Video Campaigns
Use platforms like Youtube to engage your customers and boost brand awareness using video content targeted by interests, and related content to hit the right demographic.
App Campaigns
Increase awareness of your app and generate downloads through search, display, video and app store ads.
Local Campaigns
Drive footfall to physical stores by increasing local awareness and with serving people with directions across a range of platforms including search and maps.
Our approach
Are you ready to grow your business? We’re dedicated to improving your online traffic with our strategic approach.
01
Research
We’ll identify what platform best aligns with your goals. We use a range of tools to gauge the right keywords and audience to target with our campaigns, as well as build a bespoke forecast so we can recommend an efficient media spend that works for you.
02
Implementation
Leveraging the detailed targeting and audience options available, we ensure precision in reaching your intended audience. We pay close attention to the creation of compelling ad content, whether it involves crafting compelling copy or collaborating with our graphic design team to generate visually striking creatives. By seamlessly integrating strategic targeting with captivating content, we aim to not only maximise visibility but also engage your audience, building a connection that drives powerful results toward your objectives.
03
Optimisation
Every decision we make is driven by data. We constantly monitor performance of campaigns to identify which areas can be improved to maximise overall output. This can be anything from a tweak in ad copy, to adopting a whole new strategy.
04
Tracking & Reporting
We’ll set up full conversion tracking across your site so we can monitor any actions taken as a result of PPC such as phone calls or purchases. Our bespoke monthly reports track your performance metrics as well as an overview of the work we’ve put in and what we have discovered. We will work with you to build your personalised report making it easy to digest and present the metrics that are important to you.
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