Content Marketing

Content marketing is all about the creation and distribution of online materials. Whether it’s through blog articles, creative visual content such as infographics and videos or a super in-depth whitepaper.

The purpose of creating this content is about attracting more people to your website.

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Our Strategy

We focus on putting the user first, targeting search intent with content that supports conversions, improves brand awareness, and drives revenue.

How we do it

Our tactics focus on content that attracts and retains a clearly defined audience and drive a profitable action. We’ll target the moments that matter and ensure we work together with SEO and digital PR for cross-channel synergy.

Content Audits & Strategy

We’ll take a deep dive into your audience, analyse your competitors, audit your existing content to provide a strategic approach to our activity plan.

Creation & Optimisation

We’ll strategically plan and create high-quality, relevant content tailored to target audiences, that incorporates SEO best practices to enhance your online visibility, engagement, and conversion rates.

Reporting & Analysis

We’ll track key performance metrics such as website traffic, engagement rates and conversion rates. By gathering these insights we can make informed decisions on areas of improvements.

Our approach

Are you ready to attract, engage and delight your audience with valuable, relevant and consistent content?

01

Research

We get to the bare bones of your current content, delving in to audit the copy on your site, analyse what your competitors are writing about and carrying out in-depth keyword research to put together your bespoke content marketing strategy that’s underpinned by data.

02

Content Creation

We’ll action our plans through optimising existing content, creating new content, developing blog calendars and implementing tactics to ensure we’re always meeting the ever-changing Google guidelines.

03

Content Distribution

Once we’ve written our content, we will strategically promote your content to the people who will benefit most from it. Whether it’s something we organically share through social media and email marketing or supplementing our efforts with paid promotion, we’ll ensure we get the right eyes on your content.

04

Measurement & Reporting

The benefit of digital content is you can measure its performance. We’ll report on various metrics and have a look in to whether engagement has improved and have we increased conversions.