More online conversions for specialist vehicle converter
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Client
The Big Coffee
The Challenge
East Yorkshire based The Big Coffee approached The Word Agency wanting to increase organic website enquiries. The business already successful wanted to maintain its position as the UK’s number 1 in market, but be more effective at converting interest online (website visitors) into action….get more conversions including, calls, emails and quote requests
The Solution
Working with their team we developed a new customer journey online including the introduction of a quote builder. We carried out an audit of their current site and keyword research to determine the best structure and content for the new website in order to both protect their existing position and win new market opportunities.
The Outcome
The new website has been live for 10 months and is delivering record visibility online, ranking higher and for more keywords. The result is more relevant organic traffic. The new customer journey is resulting in more qualified leads and the client is enjoying strong year on year growth.
Key Lesson
Creating a more thought provoking user journey will help you qualify better quality leads. When building a new website, an effective migration plan is essential in order to protect your websites historic rankings and visibility
“Working with the Word Agency over the last 6 months has significantly improved our presence within what is already a competitive marketplace.
Excellent communication from all the team, approachable and more importantly, very knowledgeable and professional which then drives results and increased revenue. A real gem, I wish I had found them years ago!”
Jason O’Neill, Managing Director, Mobile Retail Group
