Powering up the brand energy for Commercial Solar PV Specialist
2024
Client
Westwood Energy
The Challenge
East Yorkshire Based Westwood Energy, a specialist in commercial solar PV installations approached The Word Agency looking to create a more impressive experience online. The client did not feel their branding and website reflected the quality of work they do, the brands they work with or the scale to which they deliver. The client wanted to make a great first impression on new customers
The Solution
Our brand workshop helped us uncover what the client stood for, resulting in the message “The Power Is In The Detail”….this wasn’t a typical solar PV sales machine, but rather a high quality service for customers who value quality over cost. Mapping out target audiences, key messages and carrying out competitor analysis, we were able to design a new look and feel for the client both digitally and in print. The new website has just gone live and is already generating more organic traffic and making positive impressions on perspective customers.
The Outcome
The new website has just gone live and is already generating more organic traffic and making positive impressions on perspective customers.
Key Lesson
“We are absolutely delighted with the work The Word Agency have delivered for us on our new website and branding. Their team bought in to our vision and have perfectly reflected what we are as a company, with a professional and high-quality result. We always look to work with the best possible suppliers and are glad to have a marketing and media partner like The Word Agency as part of our wider team. Thank you!”
Jack Oxtoby, Managing Director, Westwood Energy Ltd
