In the world of brands, only a few stand out with a tone of voice that’s so unique, it’s instantly recognisable. The brands that are a success really get who they are and connect deeply with their audience by being genuine, funny, and authentic.
Here are some of our top picks:
Surly Bikes: Riding the Fun Wave
Surly Bikes brings an edge to the biking world with its fun and authentic tone. They know how to mix humour with authenticity to connect with their audience. Their website is a treasure trove of quirky content and cheeky humour that captures attention and keeps it.
Wyke Farms: Adding Personality to Cheese
Beyond its delicious cheese, Wyke Farms infuses its brand with personality across all channels. They proudly share their love for the land, heritage, and community while showcasing their expertise in the dairy industry. This authentic approach creates a strong emotional bond with the audience that goes beyond mere consumption.
Monzo: Trust Redefined in Finance
In an industry known for its formal and stuffy language, Monzo emerges as a game-changer by flipping the script entirely. With clear, simplistic, and refreshingly human language, they have redefined what it means to engage with financial services. Embracing emojis as a means of enhancing communication rather than diluting it.
Barbour: Timeless with a Modern Twist
Barbour’s rich heritage shines through in its timeless and high-quality brand. They focus on showcasing a lifestyle rather than pushing products, evoking feelings of warmth and tradition and seamlessly integrating their products into the fabric of everyday living. It’s a modern twist on classic elegance that resonates with their audience.
Aldi: Winning Hearts with Wit
Aldi nails social media with their quick-witted and cheeky content. They understand the social side of social media, creating relatable and shareable content that captivates their audience. With bold risks and dry humour, they turn ordinary shopping into memorable experiences.
Innocent Smoothies: Sipping on Joy
Innocent Smoothies’ tone of voice is as refreshing as their beverages—informal, witty, and simple. It feels like chatting with a good friend, filled with joy and laughter. Every interaction with Innocent is smartly planned yet spontaneous, reflecting their commitment to authenticity.
At The Word Agency, we know the power of tone of voice. It’s not just about words; it’s about building connections and leaving a lasting impression. Let’s work together to craft a tone that sets your brand apart and makes it unforgettable.