If you run a business and you haven’t given your Google Business Profile (GBP) a proper makeover… we need to talk.
This little box that pops up when people search for you could be one of your most powerful marketing tools and it’s free.
Let’s break it down so you can start making your profile work for you.
What is a Google Business Profile?
Think of your Google Business Profile as your shop window on Google. It’s what pops up when people search for your business name, or for services in your area.
Your Google Business Profile shows:
- Your business name
- Your location on the map
- Opening hours
- Contact info
- Reviews
- Photos
- Services and products
Basically, it’s a quick snapshot of your business and it’s often the first impression someone gets.
Why should you care?
Here’s the truth: most people never make it past that profile. They’ll decide whether to call you, visit you, or move on… based on what they see there.
A well-optimised profile means:
- You show up more in local searches.
- Customers trust you more.
- You stand out from competitors.
- You make it easy for people to choose you.
Neglect it, and you’re just handing customers over to the business down the street.
Your Google Business Optimisation Checklist
Roll up your sleeves as here’s what you need to tick off:
- Claim and verify your profile
- Add every single service you offer and include a short, clear description for each.
- Keep your business hours updated, especially for holidays.
- Upload great photos:
- Exterior shots (so people can find you easily)
- Interior shots (so they know what to expect)
- Staff photos (adds personality)
- Write a killer business description by telling people what makes you different.
- Collect reviews and reply to all of them (yes, even the awkward ones).
- Add products (if relevant) with images and descriptions.
- Keep contact details 100% accurate, including phone, email, website.
The power of posting on Google
Here’s something many people miss – you can post updates to your Google profile, just like you do on social media.
Why bother?
- Keeps your profile fresh in Google’s eyes (and they love that).
- Gives customers a reason to re-engage with you.
- Lets you share news, offers, events, or tips directly in search results.
How to do it well:
- Post once a week to stay active.
- Use clear, engaging images.
- Keep your text short, friendly, and to the point.
- Add a call-to-action like “Book Now” or “Learn More.”
Think of it as free advertising space
If someone’s searching for your business, they’re already interested. Your Google Business Profile is your chance to convince them you’re the one before they even click your website.
Need a hand? That’s where we come in.
We know this can feel like “just another thing” on your already overloaded business-owner to-do list. But the truth is, a fully-optimised Google Business Profile can bring in more customers without you spending a penny on ads.
If you’d rather skip the learning curve and let someone who does this every day set you up for success, that’s exactly what we do. We’ll make sure your profile is polished, professional, and ready to bring in more business.
Your Google Business Profile isn’t just a box on Google. It’s your 24/7 shop window so make it shine!